We are a digital boutique studio and dedicated to creating meaningful experiences that engage, inspire, and delight customers.

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The digital boutique studio for personalized experiences

Founded by Aleksandar Basara, a web professional with over two decades of experience, we are dedicated to creating meaningful experiences that engage, inspire, and delight your customers, using the composable architecture that enables your brand to build hyper-personalized experiences that meet your needs and goals. Our expertise in cutting-edge technology and design enables us to deliver exceptional results that go beyond our clients' expectations.


Our objective and evidence-based approach to CX design makes sure that we create meaningful customer experiences that engage and please your customers and meet your business goals.


Our technology-agnostic approach gives you a composable architecture with reusable components that not only ensures your system is more resilient, but also helps to reduce maintenance costs and improve the overall efficiency of your stack.

Our Services

At Fragment Studio, we pride ourselves on crafting exceptional experiences that captivate, inspire, and delight your customers. We understand that in today's fast-paced digital landscape, it's essential to create lasting connections that set your brand apart from the competition.

Our multidisciplinary team of experts is dedicated to collaborating closely with you to understand your unique needs and goals. We leverage our deep industry knowledge and innovative mindset to design tailor-made solutions that not only meet, but exceed your expectations.

By combining cutting-edge technology with a human-centric approach, we ensure that every digital touchpoint leaves a lasting impression on your customers, driving engagement, loyalty, and growth for your business. Let us help you turn your vision into reality and elevate your brand to new heights.

Experience Design

Our collective of experienced UX/UI designers developes seamless and intuitive user experiences by understanding your target audience, business goals, and brand identity.


Our technology-agnostic tech-talents specializes in creating high-quality, responsive, and scalable websites, built with headless CMS and composable e-commerce platforms, utilizing the latest technologies and best practices.

Branding and Identity

We assist you in establishing a powerful brand presence by providing a unified visual identity, as well as consistent messaging and tone.

Support and Maintenance

We provide ongoing support and maintenance services to guarantee that your platforms will continue to be robust, up to date, and secure.

We partner with leading platforms
to deliver the best experiences.


Latest Thoughts & Ideas

Our blog is a dynamic and thought-provoking space where we bring together the most recent musings, creative concepts, and innovative insights from our team of talented writers and experts.

Our aim is to ignite your curiosity, inspire you to think differently, and encourage engaging discussions by sharing a wide array of content, from thought-provoking opinion pieces to the latest trends, breakthroughs, and developments in various fields.

Here, we continuously update and curate content that reflects the ever-evolving world we live in, ensuring that our readers remain informed, enlightened, and entertained.

So, take a moment to explore this treasure trove of knowledge, and let your mind wander through the intriguing maze of latest thoughts and ideas.

Enterprise WordPress: The Benefits of Leveraging Advanced Features

Enterprise WordPress: The Benefits of Leveraging Advanced Features

Enterprise WordPress has been used in many fields and businesses. In numerous instances, it is the whole backbone of the digital customer experience or a key part of it.
Aleks Basara
A Comprehensive Guide to Security Testing Tools

A Comprehensive Guide to Security Testing Tools

Application security, often abbreviated as AppSec, refers to the practices and procedures employed to protect software applications from threats that seek to exploit security vulnerabilities in the application.
Aleks Basara
Content Modeling: What It Is and How to Get Started

Content Modeling: What It Is and How to Get Started

Content modeling refers to the process of defining the structure, relationships, and behavior of content that you want to manage and publish on your digital platforms.
Aleks Basara

Our Technologies


We use full-stack frameworks like Next.js, Gatsby.js, Remix.run, and Astro, to develop fast and SEO-friendly web and e-commerce experiences.

Styling Libraries

Our interfaces are constructed on top of TailwindCSS to maintain a scalable and consistent design system.


With Shopify, WooCommerce, Salor, and Crystallize we build fast and scalable commerce plattforms that contribute to the bottom line.

Headless CMS

With headless CMS like Wordpress, Prismic and Sanity we build fast and scalable websites that fulfill every requirement.

Deployment Platforms

Vercel and Netlify are our deployment platforms of choice. Both are fast and robust to safely ship websites and e-commerce platforms.

“I can highly recommend Aleks Basara as a serious partner in modern web development projects.”

Stefan Elmer

Head of Marketing, PROTEKTOR

“An absolute professional in his field. Always very pleasant and productive to work with.”

Athanasios Tsintsaris


You're in good company, we've worked with the best of the best.

With a diverse clientele that includes prestigious brands such as Mercedes-Benz, SEAT, OSCE, Rohde & Schwarz, and Protektor, we have demonstrated our ability to deliver exceptional results for organizations across various industries.


What services do you offer?

We are dedicated to helping organizations achieve their objectives by seamlessly aligning requirements with business and strategic goals. Our specialization lies in designing flexible, modular, and composable architectures that can effortlessly evolve and adapt over time. We understand that businesses today require adaptable solutions to thrive in a constantly changing landscape. Our comprehensive services encompass every phase of the project lifecycle, from inception to implementation and ongoing maintenance. We begin by meticulously gathering requirements, analyzing them to ensure they align with your overarching business objectives, and identifying the optimal technology stack for your unique composable architecture. Our expert team takes a collaborative approach, working closely with you to develop and execute a tailored strategy that maximizes value and drives results.By partnering with us, you gain access to a wealth of experience, innovative thinking, and cutting-edge technology that empowers your organization to stay ahead of the curve. Embrace the future with confidence and let our tailored services guide you on the path to success.

What is a Composable architecture?

Composable architecture refers to a modular approach to designing and building software systems where components can be easily assembled and reconfigured to create new applications or services. This approach allows for greater flexibility, scalability, and agility in software development.

What does CX stand for?

Customer Experience (CX) is a vital component of a company's success, encompassing the entirety of a customer's perception of a brand or business. It is formed through interactions and experiences at every touchpoint, including pre-purchase research, the purchasing process, post-purchase support, and any other engagements the customer may have with the company. The quality of the CX can significantly impact customer loyalty, satisfaction, and retention, making it a critical focus for businesses looking to thrive in today's competitive market.By prioritizing and investing in CX, businesses can differentiate themselves from competitors, foster stronger relationships with their customers, and ultimately drive revenue growth.

This includes paying close attention to user-centered design, seamless communication, responsive customer support, and continuously refining and optimizing the customer journey. A positive and memorable customer experience can lead to increased customer satisfaction, word-of-mouth marketing, and long-term loyalty – all essential elements for sustained business success.

What is hyper-personalization?

Hyper-personalization takes personalization to the next level by leveraging real-time data and artificial intelligence to create highly customized marketing and customer experiences tailored to each individual. This advanced approach goes beyond basic demographic or preference-based personalization, incorporating a comprehensive range of data elements, including customer behavior, context, and preferences, to deliver highly relevant and engaging experiences for each consumer.

By harnessing the power of advanced analytics, machine learning, and AI, hyper-personalization enables businesses to gain deeper insights into their customers' needs, preferences, and behavior patterns. These insights can be used to create highly targeted marketing campaigns, personalized product recommendations, and tailored customer experiences that resonate with each individual on a one-to-one basis.

The ultimate goal of hyper-personalization is to enhance customer satisfaction, drive engagement, and foster long-term loyalty by offering customers a seamless, relevant, and individualized experience across all touchpoints. By anticipating customer needs and exceeding their expectations, businesses that embrace hyper-personalization can gain a competitive edge and enjoy increased customer retention and revenue growth.

What is a headless CMS?

A headless CMS is a content management system that separates the content creation and management process from the front-end presentation layer, allowing content to be displayed on various devices or platforms via an API. This decoupling of the back-end and front-end enables marketers to create and manage content in a single place and deliver it to multiple front-end contexts, without restricting the appearance or functionality of the content.

The primary benefits of a headless CMS include increased flexibility, scalability, and customization in the development of digital experiences. Since the content is not tied to a specific presentation layer, developers have the freedom to build unique, device-agnostic user experiences using their preferred front-end frameworks and technologies. This adaptability allows for quicker integration with new platforms, devices, or channels as they emerge, ensuring that your content remains accessible and relevant.

In addition, a headless CMS enables businesses to future-proof their digital infrastructure, as they can easily adapt to evolving technological advancements and market trends without undergoing extensive, time-consuming re-platforming efforts. Overall, adopting a headless CMS can streamline content management, drive efficiency, and empower businesses to create more engaging, personalized, and innovative digital experiences across various channels and devices.

Discover the limitless potential

Our expert team is eager to learn about your unique needs and challenges, and we are confident that we can help you unlock new opportunities for innovation and growth. By adopting a composable architecture, you'll gain the flexibility and agility required to rapidly adapt to market changes and stay ahead of the competition. Don't miss out on the chance to revolutionize your business operations and drive unprecedented success.

Schedule a call with us now and embark on the journey towards a future-proof and scalable digital infrastructure tailored specifically to your needs.