Conversion Rate Optimization, or CRO, is the systematic process of increasing the percentage of website visitors who take a desired action, such as purchasing, signing up for a newsletter, or filling out a contact form. CRO involves understanding how users navigate a website, what actions they perform, and what's stopping them from completing the goals.
CRO is essential for improving the effectiveness of a website by enhancing the user experience and making it easier for visitors to achieve their (and your) goals. The process of CRO includes analyzing website data, identifying barriers to conversion, and testing different website elements to find what resonates best with the audience. Standard CRO methods include A/B testing, multivariate testing, and usability testing. Effective CRO leads to better user engagement, higher conversion rates, and, ultimately, increased revenue without investing in attracting more traffic. CRO is a critical part of digital marketing and e-commerce strategies, and it's closely related to other aspects like Search Engine Optimization (SEO) and User Experience (UX) design.